You Have the Curse of Knowledge
April 6, 2023
I first learned about the curse of knowledge in Dan and Chip Heath’s book, Made to Stick. The concept describes a situation in which you
Tag: price
Discrimination or Segmentation
March 23, 2023
Last year, a reader sent me an article from NPR titled “Inside the rise of ‘stealerships’ and the shady economics of car buying.” Just from
Interesting Starlink Price Changes
March 16, 2023
A follower forwarded this Starlink announcement: “The Starlink monthly service for residential customers is changing as follows: $10 increase in areas with limited capacity. New
Wow! A Price Decrease
March 1, 2023
Paramount+ just sent out an email announcing a price decrease. Here is the text: Your Plan Price Has Changed Dear Customer, Great news! As of
AMC Changes Pricing, FINALLY
February 15, 2023
You have probably heard that AMC is going to start charging for seat location at the movie theater. This deserves a big, “It’s about time!”
A Price Signaling Example?
February 9, 2023
First, let me say, “I don’t know.” What you are about to read is speculation. But, even if my interpretation is incorrect, it’s still a
Pricing Trends in 2023
January 4, 2023
As 2022 comes to a close and we begin 2023, a common question I get is, “What pricing trends will we see in the new
A Nespresso Price Increase
December 22, 2022
As a Nespresso customer, I recently received this email announcing a price increase. Dear Valued Nespresso Customer, We want to inform you that beginning
A Price Negotiation Example
December 14, 2022
My clients rarely try to negotiate with me, but every once in a while they do. Here is a potential client who did. We had
372: Black Friday and Price Elasticity
December 7, 2022
You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of
