Memecast #4: Value Metric
April 28, 2021
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Tag: Accelerate Your Subscription Business
Ep118: The Power of Conjoint Analysis with Matt Johnston
April 26, 2021
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
April 22, 2021
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
Ep117: Pricing Systems Explained Simply with Lindsay Duran
April 19, 2021
Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and
Memecast #2: Win, Keep, Grow
April 14, 2021
The secrets to a successful subscription really are to win, keep, and grow. Traditional companies meaning those that are typically transaction-oriented, know about winning. And
Ep116: Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning
April 12, 2021
Jon Manning is the Head of Pricing / Chief Economist at MYOB and Author of “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”. His career
Memecast #1: Value-Based Pricing
April 7, 2021
How do you determine how much to charge for a product? Figuring out how much somebody’s willing to pay for a product seems like a
Ep115: Pricing as a Profession: Setting your Pricing Career with Kevin Mitchell
April 5, 2021
Kevin Mitchell is the President of The Professional Pricing Society (PPS), the worldwide professional organization dedicated to pricing training, education, and networking. In this episode, Kevin
Ep114: Price Modes: Something You’ve Never Heard Of, But Need To with Brooks Hamilton
March 29, 2021
Brooks Hamilton is the Vice President of Services at Zilliant. He is responsible for Services sales, the technical team, engagement methodology, partner enablement, and training
Ep113: When to Use a Subscription Model with Axel Kirstetter
March 22, 2021
Axel Kirstetter is a global and multilingual technology executive with start-up and large-cap experience for companies achieving accelerated growth targets, category leadership, and successful exits
