Blogcast #3: Should Finance Influence Pricing
May 14, 2021
To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because
Category: Podcast
Memecast #6: Customer Success
May 12, 2021
One of the most fascinating things I found as I was researching subscriptions is — traditional businesses don’t really care if you use their product.
Ep120: Pricing Your New Product with Dave Daniels
May 10, 2021
Dave Daniels is a launch guru helping businesses plan successful product launches. In this episode, Dave shares how understanding market segmentation will help you figure
Blogcast #2: When You Should Use Cost-Plus Pricing
May 7, 2021
Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way.
Memecast #5: Subscription is a Business Model
May 5, 2021
Is subscription a business model or payment model? Probably the easiest example to think through is Porsche. Yes, you can subscribe to a Porsche. But
Ep119: Pricing Roles from a Recruiter’s Perspective with Jon Jennings
May 3, 2021
Jon Jennings is the Founder and Managing Partner of Jennings Executive Search, LLC. He began his career with a boutique recruiting firm, building relationships with
Blogcast #1: Three Lessons from a P&G Price Increase
April 30, 2021
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three
Memecast #4: Value Metric
April 28, 2021
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Ep118: The Power of Conjoint Analysis with Matt Johnston
April 26, 2021
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
April 22, 2021
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
