Blogcast #60: How Much Does a Buyer Values Your Product?
June 24, 2022
This is an Impact Pricing Blog published on May 18, 2022, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
Memecast #63: Gives and Gets
June 22, 2022
You probably know that when we’re negotiating, we do gifts and gets. We don’t give anything unless we get something in return. Purchasing people are
Ep178: The B2B Innovator’s Map: Let Customer Champions Do Selling for You with Daniel Elizalde
June 20, 2022
Daniel Elizalde was an IoT Product Manager Instructor at Stanford University. He used to work as the VP Head of IoT at Ericsson, but he
Blogcast #59: Data and/or Value
June 17, 2022
This is an Impact Pricing Blog published on May 11, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #62: Business Case
June 15, 2022
If buyers are asking us for a business case, or help to write their own business case, what they’re trying to do is document economic
Ep177: Rapid Needs-based Segmentation with a Pricing Twist! with Matt Johnston and Pavel Knorr
June 13, 2022
EPIC Conjoint’s CEO Matt Johnston and CTO Pavel Knorr help companies win by enabling game changing product and pricing decisions. At EPIC Conjoint, experts combine
Blogcast #58: Taking the Ambiguity Out of Value
June 10, 2022
This is an Impact Pricing Blog published on May 4, 2022, turned into an audio podcast so you can listen on the go. Read Full
Memecast #61: Use Behavioral Economics After Value
June 8, 2022
Behavioral economics are fun. These are those tactics, the things that we see where our buyers are behaving irrationally, and yet we know they’re irrational
Ep176: What You Need to Know About the Market of Mobile Virtual Network Operators with Magdalena Bay
June 6, 2022
Magdalena Bay has been working in business development for eight years now. She is an expert in the MVNO market, but outside of work, she
Blogcast #57: The Value of Selling Value
June 3, 2022
This is an Impact Pricing Blog published on April 27, 2022, turned into an audio podcast so you can listen on the go. Read Full
