#819: Buyer Insight: The Business Case Nobody Built
August 14, 2026
This is an Impact Pricing Blog published on June 1, 2026, turned into an audio podcast so you can listen on the go. Read Full
Category: Podcast
#818: #LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman’s Pricing Transformation
August 10, 2026
What happens when a former client returns for a live pricing coaching session? Mark Richman, CEO of Skeleton Key, shares how applying Mark Stiving’s value-selling
#817: Buyer Insight: You Didn’t Lose the Deal. You Lost the Commitment.
August 7, 2026
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full
#816: Why Buyers Trust Salespeople Who Don’t Need the Sale with Michael Barbarita
August 3, 2026
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping businesses
#815: Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn’t The Answer)
July 31, 2026
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go. Read Full
#814: The Price of Influence: Why People Don’t Buy Your Ideas with Claire Wang
July 27, 2026
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps
#813: Buyer Insight: What Is a Pig Worth?
July 24, 2026
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go. Read Full
#812: The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
July 20, 2026
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing
#811: Buyer Insight: The Information Trap Is Killing Your Deals
July 17, 2026
This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go. Read Full
#810: Why Buyers Don’t Buy (Hint: It’s Not Your Price) with Ted Olson
July 13, 2026
Most sales conversations assume buyers make rational decisions. Ted Olson argues that’s exactly why so many deals stall. Ted Olson is a sales strategist who
