Category: Memecast

Let’s face it, pricing people, we’re typically smart. We have to interact and interface with lots and lots of different departments. But we rarely have

This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go

It’s true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change

The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more,

Salespeople love them to death, however, it’s more important to them to close the deal than to close it at the highest possible price. In

I’m going to try to do a little math with you on this podcast, and imagine we have a company that normally makes a hundred

When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are

We all know that price is a signal of quality, but what ends up happening is, over time people learn what the true quality is,

There’s a concept in economics, behavioral economics, called reference prices. And reference prices really say our customers have some expectation about what they think they’re

As pricing professionals, we really need to be the logical part of the business. Our product lines, they really want higher prices. Sometimes they become emotionally