Ballet, Football, Pricing and Sales
July 13, 2022
Many professional football players also take ballet lessons. Let that sink in. Big burly athletes go to a dainty dance instructor for lessons. Picture them
Category: Blog
A Good Case for Cost Plus Pricing
July 7, 2022
A friend sent me an article describing Tesla’s most recent price hikes as a reaction to inflation. He said, “I thought costs don’t matter to pricing.” (I
How I think about Pricing
June 29, 2022
I sometimes wonder why I’m good at pricing (sorry I don’t mean to brag). It’s likely because I ALWAYS put myself in the mind of the
Adopt Price Segmentation
June 22, 2022
Find out why adopting Price Segmentation is very helpful to your business.
Buyer’s Value Journey Map
June 15, 2022
Find out and learn the importance of understanding Buyer’s Value Map for effective sales conversation in this dynamic ever changing world.
To Fee or Not to Fee?
June 8, 2022
A friend who runs a business recently changed her pricing (without talking to me first, ugh.) One thing she did was add a $10 service
The Power of Economic Value
June 1, 2022
Customers’ willingness to pay is always a function of their perception of value. Always! The problem is value is such an ambiguous concept. How much
Are iPhone Users Not Price Sensitive?
May 26, 2022
Find out how the different product categories could affect one’s willingness to pay. Are iPhone Users Not Price Sensitive?
How Much Does a Buyer Value Your Product?
May 18, 2022
Find out how much does a buyer Value Your Product. Do they associate it with a cost? Or are they not price sensitive?
Data and/or Value For Decision Making
May 11, 2022
I love data! Executives love having data to help make decisions. As a pricing geek, there is nothing better (almost) than watching an ASP trend go up
