Stop Pre-Discounting
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
It pains me to say this, but it’s true: high prices lose sales. As a pricing aficionado, I’m always pushing for higher prices, so it’s
My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that Google is tamping down on people using VPNs to get around their regional pricing
Think of two of your customers, very different customers. One of them receives more value than the other. Did you charge that one a higher
Most companies set their pricing strategy early on and rarely revisit it, potentially missing opportunities for greater profitability and market alignment. Choosing the right pricing
I recently disagreed with some colleagues over the words “collusion” and “implicit collusion.” Here are my thoughts. First, collusion is bad. Colluding on price is
Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing
Come on down!!! You are the next contestant on the Price is Right! I grew up on this game show. Not that I was any
You can listen to the full audio version of this blog we call — Blogcast. The essence of value-based selling is listening to your customers to