Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
Behavioral Economics, like any power, can be used for good or evil. I recently interviewed Kristen Berman on the Impact Pricing podcast, who provided excellent
Over the years, I’ve had many conversations with other pricing professionals about the definition of value-based pricing (VBP). Although there may not be consensus, I’ve
As I’ve said hundreds of times: a strong pricing strategy is all about creating, communicating, and capturing value. Another way of looking at this is
You may have seen that Southwest Airlines is about to abandon its no-assigned-seats policy. My guess is you have an emotional reaction to this news.
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
