Analyzing the $999 Apple Monitor Stand I confess. I don’t watch the Apple announcements. However, one of my readers and frequent commenters, Jim Schibler, sent me this video. When they announce [...]
Question: How to set list pricing for SaaS/HaaS when the first payment/signing a deal usually represents less than 10% of a clients lifetime value accounting for scheduled price increases, [...]
Growing a traditional business isn’t easy, but it is easy to understand. You invest more in marketing and sales to generate more qualified leads and turn them into paying customers. Of course, [...]
Question: What is the best way to measure the effect of price increase projects? Price development, margin development? High-level reporting or very detailed? How do you isolate mix effects? A [...]
Recall the first four columns of a value table are Problem, Solution, Result, and Value. Previous posts have described the Problem and Solution columns. Today, let’s talk about Results. Every [...]
I’ve got a couple questions for you Mark Stiving, Ph.D. :). Not sure if you previously answered similar ones as these. 1) When pricing brand new products, no existing competition, how do you find [...]
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer: I love wide open questions like [...]
Question: You’ve now got questions about the pricing of products and services. Do you want to tackle a tough one involving the valuation of a pre-funding startup in an M&A scenario? [...]
Question: What approaches to pricing should be taken when going into a market with a thoroughly entrenched incumbent that has the majority of existing market share? Answer: Pricing is just one [...]
Recall the first 4 columns of a value table are PSRV: Problem, Solution, Result, Value. This post focuses on the first column, Problem. What problems does your product or service solve? That’s [...]
