Why Your NRR Isn’t Better
September 28, 2023
Net Revenue Retention (NRR) has become a key indicator for businesses with recurring revenues. It measures revenue growth from current customers. For instance, an NRR
Category: Blog
Learning from iPhone Pricing
September 21, 2023
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
Four Ways to Grow a Customer
September 14, 2023
Last week, we discussed the two ways you can grow revenue: win new customers, or grow your existing customers. All businesses focus on winning new
Two Ways to Grow Revenue
September 7, 2023
There are only two ways your company can grow. Win new customers and get more money from your current customers. I know, Captain Obvious. But
The First Principle of Pricing
September 1, 2023
I have a ton of thoughts swirling in my head that I want to organize and put on paper to communicate the power of value
Defining Value-based Pricing
August 25, 2023
Two weeks ago, I published a blog titled “Defining Value.” Many of you shared your opinions in the comments, and I appreciated each one. However,
Pros and Cons of Price Variance
August 17, 2023
One of my favorite pricing tools is a scatter plot. It’s simply a graph of deals with discount on one axis and deal size on
Defining Value
August 10, 2023
Value is ambiguous. People think they know what they mean when they say it, but it has so many different meanings. A couple of years
Which Business Do You Want?
August 3, 2023
Quartz had an article on Unilever’s sales of ice cream. This graph tells an interesting story. In the beginning of 2022, notice there was little
Pricing, Usage, and Value Metrics
July 27, 2023
A “pricing metric” is what you charge for. Think of it as what you put on the invoice or receipt. All companies (with revenue) have
