Companies get to do whatever they want. Buyers just decide whether or not to buy from them. Â
I was sitting in Las Vegas, taking a course in a suite at the MGM Grand, when I saw this sign. It struck me as ridiculous. Â
I travel a lot, and most hotel rooms nowadays have mini refrigerators in them, at least the ones I frequent.  So why would the MGM put this fee in place? Answer: because they can.Â
Sure, it takes time for someone to go through and count what’s in the mini bar after a guest leaves. They want to save that expense. Also, they may be able to earn an extra $35/day by renting a refrigerator. This may be especially important considering some people may choose to eat food bought at a grocery instead of dining at the overpriced restaurants in the resort. Â
In a way, this is smart pricing. They bring you in with affordable prices and then sell you more when you’re only making Will I decisions. Yet this one feels like it goes too far. There is already a refrigerator in the room, but you can’t use it. It’s only there for MGM to store items you may be able to buy. Â
What do you think? Too much? Or smart pricing? Â
Now, go make an impact.Â
Tags: prices, pricing, value





