The Single Perfect Price
February 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Everybody struggles to set prices. You are not alone. But it
Author: Mark Stiving
#666: Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
February 21, 2025
This is an Impact Pricing Blog published on December 16, 2024, turned into an audio podcast so you can listen on the go. Read Full
#665: The Future of AI Monetization: Trends and Challenges with Steven Forth
February 17, 2025
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven shares the potential commoditization of AI
The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. If you’re like me, you’re afraid of missing out on the
#664: Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
February 14, 2025
This is an Impact Pricing Blog published on December 9, 2024, turned into an audio podcast so you can listen on the go. Read Full
#663: Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
February 10, 2025
Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an
The Psychology of Price Increases: Why a Two-Stage Approach Might Work
February 10, 2025
You can listen to the full audio version of this blog we call — Blogcast. As a guest on the Impact Pricing Podcast, Mark Peacock, described
#662: Blogcast: What Is Value?
February 7, 2025
This is an Impact Pricing Blog published on December 2, 2024, turned into an audio podcast so you can listen on the go. Read Full
Stop Thinking of Rebates as Discounts — Here’s What They Really Do
February 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. I recently interviewed Mark Gilham for the Impact Pricing podcast and
#661: Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown
February 3, 2025
Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of
