
Markets don’t segment by industry; Buyers segment by problem.
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:

You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:

This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full

Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and

You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.

This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go. Read Full

Vladyslav Podoliako is the founder and CEO of Belkins.io, a leading B2B appointment setting agency, and Folderly, an email deliverability system. With a strong entrepreneurial

You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write

This is an Impact Pricing Blog published on March 10, 2025, turned into an audio podcast so you can listen on the go. Read Full

Jared Smith is the CEO of PriceSmith, a consulting firm specializing in pricing strategies for distributors and light manufacturers. With a background in pricing systems

You can listen to the full audio version of this blog we call — Blogcast. Any major change to pricing strategy or tactics requires several people