The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
Author: Mark Stiving
#606: Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros
July 15, 2024
With 10+ years in strategic data-marketing, digital, AI and management consulting across sectors like automotive, travel, pharma, and BPO, Fabien Cros has been recognized for
#605: Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
July 12, 2024
This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full
High Prices and Lost Deals
July 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
#604: Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
July 8, 2024
Dr. Thomas (Tom) Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The
#603: Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
July 5, 2024
This is an Impact Pricing Blog published on May 16, 2024, turned into an audio podcast so you can listen on the go. Read Full
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
#602: Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
July 1, 2024
Jason Covitz, the Vice President of Commercial Finance at Covetrus, possesses a wide range of expertise including CFO, Business Growth, Value-Based Pricing, Sales Effectiveness, and
#601: Blogcast: Simplifying Segmentation for Enhanced Profitability
June 28, 2024
This is an Impact Pricing Blog published on May 8, 2024, turned into an audio podcast so you can listen on the go. Read Full
How to Charge Different Customers Based on Value Received
June 27, 2024
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
