High Prices and Lost Deals
July 11, 2024
You can listen to the full audio version of this blog we call — Blogcast. It pains me to say this, but it’s true: high prices
Author: Mark Stiving
#604: Insights into Value-Based Pricing Strategies for B2B with Tom Nagle
July 8, 2024
Dr. Thomas (Tom) Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The
#603: Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
July 5, 2024
This is an Impact Pricing Blog published on May 16, 2024, turned into an audio podcast so you can listen on the go. Read Full
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
#602: Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
July 1, 2024
Jason Covitz, the Vice President of Commercial Finance at Covetrus, possesses a wide range of expertise including CFO, Business Growth, Value-Based Pricing, Sales Effectiveness, and
#601: Blogcast: Simplifying Segmentation for Enhanced Profitability
June 28, 2024
This is an Impact Pricing Blog published on May 8, 2024, turned into an audio podcast so you can listen on the go. Read Full
How to Charge Different Customers Based on Value Received
June 27, 2024
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
#600: The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
June 24, 2024
With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as
#599: Blogcast: Reduce the Risk of Raising Prices
June 21, 2024
This is an Impact Pricing Blog published on May 2, 2024, turned into an audio podcast so you can listen on the go. Read Full
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
June 20, 2024
You can listen to the full audio version of this blog we call — Blogcast. Most companies set their pricing strategy early on and rarely revisit
