#651: Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
December 27, 2024
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
#650: Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
December 23, 2024
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
Dynamic vs. Stable Context: A Framework for Smarter Pricing
December 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. The first tenet of Context Driven Pricing is that Willingness to
#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
December 20, 2024
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
#648: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
December 16, 2024
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is
Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
December 16, 2024
You can listen to the full audio version of this blog we call — Blogcast. During a recent podcast recording, Daniel Cho of Philips Healthcare gave
#647: Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
December 13, 2024
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full
#646: How Philips Healthcare Drives Profitability Through Value-based Pricing with Daniel Cho
December 9, 2024
Daniel Cho has over 29 years of experience in the healthcare industry, currently serving as the Senior Director of Global Pricing at Philips Healthcare. With
Unlocking Portfolio Value Through Strategic Price Increases
December 9, 2024
You can listen to the full audio version of this blog we call — Blogcast. As a savvy investor, you know that raising prices is the
#645: Blogcast: For B2B, Value Is Incremental Profit
December 6, 2024
This is an Impact Pricing Blog published on October 3, 2024, turned into an audio podcast so you can listen on the go. Read Full
