Why Do They Buy?
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a
This one is the 3 of Hearts from the Selling Value card deck. As you’re doing your prospecting, you have to decide who you’re going
Karen Chiang is a co-founder and managing partner of Ibbaka, a company that provides software and expertise to enable business growth by optimizing revenue performance
This is an Impact Pricing Blog published on June 8, 2023, turned into an audio podcast so you can listen on the go. Read Full
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
This one is the 3 of Spades from the Selling Value card deck. Of course, salespeople, marketing people, we have to do prospecting. The question
Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of
This is an Impact Pricing Blog published on June 1, 2023, turned into an audio podcast so you can listen on the go. Read Full
Two weeks ago I asked for your help. Pricing people do much more than pricing, and I want to write a book to describe it.
This one is the 4 of Diamonds from the Selling Value card deck. Wow, walk away from a negotiation, ouch! We’re essentially saying, “No, we’re