You can listen to the full audio version of this blog we call — Blogcast. As we focus more on Context Driven Pricing, it’s important to
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance,
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models,
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
You can listen to the full audio version of this blog we call — Blogcast. The first tenet of Context Driven Pricing is that Willingness to
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is
You can listen to the full audio version of this blog we call — Blogcast. During a recent podcast recording, Daniel Cho of Philips Healthcare gave
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full
