#587: Blogcast: A Value Perception Gap
May 10, 2024
This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go. Read Full
Author: Mark Stiving
Simplifying Segmentation for Enhanced Profitability
May 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a
#586: The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth
May 6, 2024
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business.
#585: Blogcast: Using Value to Break Down Silos
May 3, 2024
This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full
Reduce the Risk of Raising Prices
May 2, 2024
You can listen to the full audio version of this blog we call — Blogcast. You want to raise prices, but fear holds you back. This
#584: Navigating Retail Pricing: Walmart’s Pricing Strategy Explored with Rishi Bhatia
April 29, 2024
Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain.
#583: Blogcast: To Fee or Not To Fee? That is the Question
April 26, 2024
This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full
The Value of a Feature: How to Create Value Tables
April 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. Several recent posts mentioned Value Tables, and a couple of
#582: Segmentation Strategies Uncovered: Driving Revenue through Focus and Value with Stephan Liozu
April 22, 2024
Stephan Liozu has studied, researched, and practiced value-based pricing for over 15 years now. That includes training, speaking, consulting, managing pilot projects, and coaching large
#581: Blogcast: Your Inward Focus Causes Horrible Decisions
April 19, 2024
This is an Impact Pricing Blog published on February 29, 2024, turned into an audio podcast so you can listen on the go. Read Full
