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Impact Pricing Podcast

#660: Blogcast: Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value

This is an Impact Pricing Blog published on November 24, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/confused-buyers-dont-buy-a-case-study-in-how-to-align-saas-pricing-with-customer-value/

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Tags: Accelerate Your Subscription Business, ask a pricing expert, pricing metrics, pricing strategy
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Mark Stiving

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. He has a PhD from U.C. Berkeley and an MBA from Santa Clara University, plus 25+ years pricing experience. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.
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