How to Find Your Perfect Price
June 24, 2020
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
Tag: value-based pricing
Your Prices Capture the Value You Create
June 10, 2020
Your customer’s willingness to pay is an excellent measure of your product’s value. And their willingness to pay is best estimated by the price at
Economic Value Estimation – What and Why?
May 27, 2020
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The Most Important & Least Understood Business Concept
May 20, 2020
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
The Power of Market Segmentation in Pricing
May 13, 2020
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Q&A: What to Teach Manufacturing Companies about Pricing?
April 15, 2020
Question: Hello Mark, First of all, my best wishes for 2020! I was wondering about your views on the main profit challenges for industrial clients.
Why Verizon’s New Pricing Strategy Won’t Work
February 12, 2020
An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article
Q&A: First Step to Revising Prices
January 3, 2020
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
Defining Value: A Community Discussion
December 25, 2019
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
Are You a Price Leader or Price Follower?
December 18, 2019
The title of this article might also be rephrased as this question: When you set prices, how much do the competitor’s prices matter? What is
