The Power of Market Segmentation in Pricing
May 13, 2020
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Tag: value-based pricing
Q&A: What to Teach Manufacturing Companies about Pricing?
April 15, 2020
Question: Hello Mark, First of all, my best wishes for 2020! I was wondering about your views on the main profit challenges for industrial clients.
Why Verizon’s New Pricing Strategy Won’t Work
February 12, 2020
An article in the Philadelphia Inquirer was headlined as: “Verizon ditches hidden fees, cable bundles to lure cord cutters. Will Comcast, others follow?” The article
Q&A: First Step to Revising Prices
January 3, 2020
Question: We’re a small organization without a formal “pricing” person or any real framework for how we gather and act upon pricing data we get
Defining Value: A Community Discussion
December 25, 2019
What is Value? Recently, I’ve been involved in 3 different conversations on LinkedIn about this topic. One of them I intentionally initiated because I was
Are You a Price Leader or Price Follower?
December 18, 2019
The title of this article might also be rephrased as this question: When you set prices, how much do the competitor’s prices matter? What is
Q&A: Value vs. Willingness to Pay
December 13, 2019
Question: I am confused by the terminology around Value and Willingness to Pay (WTP). I may get $100 of value but only willing to pay
Champions of Value: Our New Online Community
November 27, 2019
As many of you may know, we recently launched a new website called Champions Of Value. We did this for two huge reasons, one strategic
EP38: Damon Burton – Building Brand Value and Reputation
October 7, 2019
Damon Burton helps companies show up higher on Google for words that they can monetize. Damon’s clients include the Utah Jazz and businesses that
Pricing Lessons from Southwest Airlines
September 18, 2019
Coffee with an Icon: Howard Putnam, former CEO of Southwest Airlines I recently found out that Howard Putnam, former CEO of Southwest Airlines, lives in
