Volume-Based Discounting
Many companies give a discount to customers who buy in volume. Do you do this? Stop reading for just a moment, and consider: Why do
Many companies give a discount to customers who buy in volume. Do you do this? Stop reading for just a moment, and consider: Why do
Although value is a common word, in the pricing world, it has three distinct meanings. Whenever we hear a customer use the word “value”, we
Note: read our last blog article, Value Based Buying, before reading this post. Value Based Pricing (VBP) is the process of setting a price to
Mahajan Gautam directed me to this fabulous video by Vusi Thembekwayo, the highest-paid professional speaker in South Africa (unverified). https://www.youtube.com/watch?v=GiHrKVlWP5k In this talk, he gives
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
Your customer’s willingness to pay is an excellent measure of your product’s value. And their willingness to pay is best estimated by the price at
Thomas Nagle, the father of modern pricing, created EVE or Economic Value Estimation. It’s hard to say exactly what EVE is. It’s a template, a
The two most profitable pricing decisions any company can make are: Adopt value based pricing Use price segmentation Let’s briefly define these terms… Value based
People are afraid to focus. They’re afraid to go after specific market segments, and instead want to go after ‘everybody’; they don’t want to miss
Question: Hello Mark, First of all, my best wishes for 2020! I was wondering about your views on the main profit challenges for industrial clients.