Nobody Wants to Buy AI
September 29, 2025
Every day a new vendor pops up promising “AI powered” this or “machine learning” that. Budgets are being carved out, boards are asking about AI
Tag: value-based pricing
Markets don’t segment by industry; Buyers segment by problem.
May 12, 2025
You can listen to the full audio version of this blog we call — Blogcast. When most companies talk about “market segments,” they really mean industries:
Urgent Pricing Decisions
May 5, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing is incredibly important. It is what makes a company viable.
Why I Don’t Use Value Maps
April 28, 2025
You can listen to the full audio version of this blog we call — Blogcast. Value Maps seem to be a staple in pricing. Colleagues write
Moving Hearts and Minds
April 21, 2025
You can listen to the full audio version of this blog we call — Blogcast. Any major change to pricing strategy or tactics requires several people
Willingness to Pay Is Not Rational
April 14, 2025
You can listen to the full audio version of this blog we call — Blogcast. Charging what a buyer is willing to pay is the single
Price Segmentation at National Parks
March 31, 2025
You can listen to the full audio version of this blog we call — Blogcast. In a Wall Street Journal article titled “How to Save Our
Reasons Why B2B Salespeople Discount
March 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Discounting is a powerful lever salespeople have to help win deals.
The Single Perfect Price
February 24, 2025
You can listen to the full audio version of this blog we call — Blogcast. Everybody struggles to set prices. You are not alone. But it
The Secret to Using AI in Pricing: Ask Expert Questions
February 17, 2025
You can listen to the full audio version of this blog we call — Blogcast. If you’re like me, you’re afraid of missing out on the
