Sam Altman Was Right!
January 20, 2025
I’ve read several articles and posts from pricing professionals arguing that Sam Altman was wrong to set ChatGPT Pro’s price at $200/month. These pricing folks
Tag: value-based pricing
The Last Mile of Pricing
January 13, 2025
I had a fascinating conversation with a potential customer this week. He essentially said, “We care about pricing. We have taken a lot of pricing
Unlocking Portfolio Value Through Strategic Price Increases
December 9, 2024
As a savvy investor, you know that raising prices is the fastest and easiest way to boost the value of your portfolio. Yet many hesitate
Perfect Pricing Is Impossible (and That’s OK)
November 18, 2024
The third tenet of Context Driven Pricing is perfection is impossible. The goal is to charge what each buyer is willing to pay, but it’s
Context Driven Pricing: The Ultimate Pricing Strategy
October 24, 2024
You can listen to the full audio version of this blog we call — Blogcast. I was and still am a huge proponent of Value Based
Value-Based Pricing – A Simple Definition
August 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Show Me The Value!
March 28, 2024
You can listen to the full audio version of this blog we call — Blogcast. I rarely remember movies, but there are a few classic
Why Your Salespeople Don’t Sell Value
December 21, 2023
You can listen to the full audio version of this blog we call — Blogcast. The answer is obvious. They don’t know the value of
Growth Comes from Value
December 14, 2023
You can listen to the full audio version of this blog we call — Blogcast. There are only two ways to increase your revenue (and
CLASSIC: The Art of Pricing
November 30, 2023
You can listen to the full audio version of this blog we call — Blogcast. Ask pricing experts whether pricing is an art or a
