We Have Room for Negotiation
October 19, 2023
Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the people pitching said, “We have
Tag: pricing
Rules of Thumb for Price Increases
October 5, 2023
This past week while delivering a bootcamp to several companies, I articulated something out loud that I don’t think I’ve ever said or written before.
Why Your NRR Isn’t Better
September 28, 2023
Net Revenue Retention (NRR) has become a key indicator for businesses with recurring revenues. It measures revenue growth from current customers. For instance, an NRR
Learning from iPhone Pricing
September 21, 2023
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
Four Ways to Grow a Customer
September 14, 2023
Last week, we discussed the two ways you can grow revenue: win new customers, or grow your existing customers. All businesses focus on winning new
Two Ways to Grow Revenue
September 7, 2023
There are only two ways your company can grow. Win new customers and get more money from your current customers. I know, Captain Obvious. But
The First Principle of Pricing
September 1, 2023
I have a ton of thoughts swirling in my head that I want to organize and put on paper to communicate the power of value
Defining Value-based Pricing
August 25, 2023
Two weeks ago, I published a blog titled “Defining Value.” Many of you shared your opinions in the comments, and I appreciated each one. However,
Pros and Cons of Price Variance
August 17, 2023
One of my favorite pricing tools is a scatter plot. It’s simply a graph of deals with discount on one axis and deal size on
Defining Value
August 10, 2023
Value is ambiguous. People think they know what they mean when they say it, but it has so many different meanings. A couple of years
