Stop Pre-Discounting
July 25, 2024
Everybody wants a discount. I certainly do. But most of the time I don’t get one. Can you say the same about your customers? Let’s
Tag: pricing
The 5 Ws of Pricing
July 18, 2024
In elementary school, I learned the five Ws (and an H): who, what, when, where, why, and how. In a recent conversation with a colleague,
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that Google is tamping down on people using VPNs to get around their regional pricing
How to Charge Different Customers Based on Value Received
June 27, 2024
Think of two of your customers, very different customers. One of them receives more value than the other. Did you charge that one a higher
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
June 20, 2024
Most companies set their pricing strategy early on and rarely revisit it, potentially missing opportunities for greater profitability and market alignment. Choosing the right pricing
Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
June 13, 2024
I recently disagreed with some colleagues over the words “collusion” and “implicit collusion.” Here are my thoughts. First, collusion is bad. Colluding on price is
Price Segmentation in Action: Why Geography Matters for Your Wallet
June 6, 2024
Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing
The Price is NEVER Right!
May 30, 2024
Come on down!!! You are the next contestant on the Price is Right! I grew up on this game show. Not that I was any
How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
May 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. The essence of value-based selling is listening to your customers to
ROI Calculators: Busting Myths and Building Trust in B2B Sales
May 16, 2024
You can listen to the full audio version of this blog we call — Blogcast. I HATE ROI Calculators (when used incorrectly). However, they certainly have
