CLASSIC: The Art of Pricing
November 30, 2023
Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand
Tag: pricing
Do You Need a New Pricing Metric?
November 23, 2023
The first indication that you need a new pricing metric is you have customers who get massive amounts of value but don’t pay you very
What Comes After Product-Market Fit
November 16, 2023
A company or product without Product-Market Fit (PMF) is doomed to fail. We probably all agree with that. Products without a market willing to pay
Software Shrinkflation
November 9, 2023
Shrinkflation is commonly found in grocery stores. Instead of raising the price of a can of Pringles, they keep the price the same and reduce
System 1 and System 2 Value
November 2, 2023
Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking. System 1 thinking is fast thinking. It’s responsive. It’s
We Have Room for Negotiation
October 19, 2023
Shoot me now! A few days ago I was watching Shark Tank. You know, porn for entrepreneurs. One of the people pitching said, “We have
Rules of Thumb for Price Increases
October 5, 2023
This past week while delivering a bootcamp to several companies, I articulated something out loud that I don’t think I’ve ever said or written before.
Why Your NRR Isn’t Better
September 28, 2023
Net Revenue Retention (NRR) has become a key indicator for businesses with recurring revenues. It measures revenue growth from current customers. For instance, an NRR
Learning from iPhone Pricing
September 21, 2023
Apple recently announced its new iPhone 15. Here is their new pricing and how it compares to the iPhone 14 pricing: Several articles justified the
Four Ways to Grow a Customer
September 14, 2023
Last week, we discussed the two ways you can grow revenue: win new customers, or grow your existing customers. All businesses focus on winning new
