Tag: pricing

Raise Prices Now!

Inflation is here.  It’s time to raise prices.   OK, all good pricing professionals know that costs don’t drive pricing. Willingness to pay drives pricing.  Sure

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To Fee or Not to Fee?

To Fee or Not to Fee?

A friend who runs a business recently changed her pricing (without talking to me first, ugh.)  One thing she did was add a $10 service

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