Most companies want to increase market share and grow profits. These are often contradictory goals. Raising prices grows profits while potentially reducing share. Reducing prices
Pricing people have a unique perspective, but it’s a perspective that could dramatically help your entire company if more people adopt it. All competent pricing
Value is ambiguous. It can mean different things to different people in various situations. However, one situation has an almost universal meaning: B2B sales. When
When launching a new product, I often hear people say something like, “It’s easier to lower prices than raise them.” They use this to justify
Everyone likes a price decrease. The prices I pay as a consumer and business owner are always going up. In those very rare instances when
Everyone has heard about the Good-Better-Best product strategy. But not every company uses it. To be fair, it isn’t the right strategy for every company,
Do you have an opportunity to increase your profitability? The answer is undoubtedly yes, but that’s neither satisfying nor informative. You need to know where
Great pricing happens when we understand what a customer is willing to pay. But how much is any one customer willing to pay? You could
Behavioral Economics, like any power, can be used for good or evil. I recently interviewed Kristen Berman on the Impact Pricing podcast, who provided excellent
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
