Value-Based Pricing – A Simple Definition
August 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Tag: pricing
Value Is Created Twice
August 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
Stop Pre-Discounting
July 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
July 18, 2024
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
July 4, 2024
You can listen to the full audio version of this blog we call — Blogcast. My friend Kathleen Greenler Sexton’s publication Subscription Insider pointed out that
How to Charge Different Customers Based on Value Received
June 27, 2024
You can listen to the full audio version of this blog we call — Blogcast. Think of two of your customers, very different customers. One of
Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
June 20, 2024
You can listen to the full audio version of this blog we call — Blogcast. Most companies set their pricing strategy early on and rarely revisit
Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
June 13, 2024
You can listen to the full audio version of this blog we call — Blogcast. I recently disagreed with some colleagues over the words “collusion” and
Price Segmentation in Action: Why Geography Matters for Your Wallet
June 6, 2024
You can listen to the full audio version of this blog we call — Blogcast. Price segmentation is one of the most important and potentially powerful
