What PE Firms Miss in Pricing Due Diligence
October 27, 2025
You can listen to the full audio version of this blog we call — Blogcast. When private equity firms evaluate an acquisition, they focus on metrics
Tag: pricing
How to Define Powerful Market Segments
October 20, 2025
You can listen to the full audio version of this blog we call — Blogcast. Businesses love to talk about “market segments.” The term sounds tidy,
Pricing AI: The COMPASS Spectrum of Pricing Metrics
October 6, 2025
You can listen to the full audio version of this blog we call — Blogcast. With SaaS, per-seat pricing was simple, predictable, and familiar to buyers.
Nobody Wants to Buy AI
September 29, 2025
You can listen to the full audio version of this blog we call — Blogcast. Every day a new vendor pops up promising “AI powered” this
Pricing AI: Pricing Metrics
September 22, 2025
You can listen to the full audio version of this blog we call — Blogcast. A pricing metric is really the intersection of two perspectives: how
Why Buyers Really Buy
September 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. You’re sitting in a conference room facing a software purchase decision.
Pricing AI: The Value of Packaging
September 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. I got so excited last week to dive into how to
Packaging AI: Structuring Features and Placing AI in Offers
September 1, 2025
You can listen to the full audio version of this blog we call — Blogcast. The value architecture has three layers: foundational problems, problem scope, and
Pricing AI: Market Segmentation Matters
August 25, 2025
You can listen to the full audio version of this blog we call — Blogcast. Pricing begins with understanding why buyers choose to make a purchase
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
