Pricing New Products: Myth #1
September 23, 2024
You can listen to the full audio version of this blog we call — Blogcast. When launching a new product, I often hear people say something
Tag: pricing
How You Reduced Prices Without You or Customers Realizing It
September 19, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everyone likes a price decrease. The prices I pay as a
Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
September 12, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everyone has heard about the Good-Better-Best product strategy. But not every
Uncover Hidden Profits with Our Opportunity Signals Worksheet
September 5, 2024
You can listen to the full audio version of this blog we call — Blogcast. Do you have an opportunity to increase your profitability? The answer
Better Stories, Better Pricing
August 29, 2024
You can listen to the full audio version of this blog we call — Blogcast. Great pricing happens when we understand what a customer is willing
Evils of Behavioral Economics
August 22, 2024
You can listen to the full audio version of this blog we call — Blogcast. Behavioral Economics, like any power, can be used for good or
Value-Based Pricing – A Simple Definition
August 15, 2024
You can listen to the full audio version of this blog we call — Blogcast. Over the years, I’ve had many conversations with other pricing professionals
Value Is Created Twice
August 8, 2024
You can listen to the full audio version of this blog we call — Blogcast. As I’ve said hundreds of times: a strong pricing strategy is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
August 1, 2024
You can listen to the full audio version of this blog we call — Blogcast. You may have seen that Southwest Airlines is about to abandon
Stop Pre-Discounting
July 25, 2024
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
