Q&A: Where Should Pricing Sit in a Company?
January 22, 2020
Question: Hi Mark – Where should pricing sit, or where does it typically sit? Finance, sales, marketing, product? What are best practices? – A Answer:
Tag: pricing
How to Use Game Theory to Increase Value
November 2, 2019
As a doctoral student, game theory was by far my favorite topic. It has so many applications in the pricing world. Defining Game Theory As
EP34: Bill Wilson – Close More Deals by Arming Them with Interactive and Intelligent Pricing
September 9, 2019
Bill Wilson is the co-founder and CEO of SalesRight. Over his two decades of working in the Canadian software industry, he has closed millions of dollars
Ep33: Jay Nathan – Customer Success as the New Growth Plan to Grow Faster
September 2, 2019
Jay Nathan is a B2B SaaS executive with a deep focus on revenue growth, customer experience and driving customer success throughout organizations. His
Ep21: Alexander Shartsis – Artificial Intelligence for Pricing
June 10, 2019
Alexander Shartsis is the co-founder and CEO of Perfect Price, an artificial intelligence (AI) company empowering companies to make better decisions about pricing, profitability, and
Is Negative Churn Possible?
March 25, 2019
Yes! But probably not how you think. When I first heard the term negative churn, I was thinking it was when you could get people
Q&A: How to Price Old Inventory
March 20, 2019
Question (edited for English): Hi Mark, First I would like to thank you for sharing your knowledge about pricing. I appreciate that. I have pricing
Q&A: Putting a Price on Trust
March 16, 2019
Question: Hi Mark, do you think that all valuable aspects of a good or service should be priced? I am a pricer at a law
Q&A: How to Change Pricing Policies
March 15, 2019
Question: I would like to know where to start a competitive and realistic Price Policy, when you have hundreds of Price Lists, many channels and
Information Inequality and Pricing
March 7, 2019
A reader who works in the automobile industry asked me to comment about the residual value and leasing rates. This topic immediately jumped to mind.
