Memecast #43: Pricing has Emotional Power
February 2, 2022
Today’s meme: Pricing has the power to make your customers love you, hate you, or anything in between. As far as loving you is concerned,
Tag: pricing strategy
Losing on Price
February 2, 2022
Ask a salesperson why we lost a deal and you will almost certainly hear one of two different answers: 1. The product wasn’t good enough. 2. The
Ep158: How Machine Learning is Changing Pricing Optimization with Damien Robert
January 31, 2022
Damien Robert is currently the Chief Solution and Delivery Officer at Pricemoov. He’s been at Simon-Kucher & Partners (SKP) for 17 years of his career
Blogcast #39: The Art of Pricing
January 28, 2022
This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go. Read Full
A Perspective on RFPs
January 26, 2022
Governments and large companies often use Requests for Proposal (RFP) when making large purchases. This blog describes some unique insights about this common activity. First, why
Memecast #42: Real Value Comes From Real Differentiation
January 26, 2022
Real value comes from real differentiation. Real value is turned into perceived value through marketing. When we’re up against competition, which most of the time
Ep157: Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
January 24, 2022
Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx
Blogcast #38: The Best Attitude for a Great Value Conversation
January 21, 2022
This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go. Read Full
Don’t Confuse Your Buyers
January 19, 2022
First, I’m sorry this story may sound like I’m bragging. I’m not. The lesson is important. A client created a fabulous new software product and wanted help
Memecast #41: Costs Don’t Drive Pricing
January 19, 2022
Costs don’t drive pricing, willingness to pay drives prices. I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor
