#651: Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
December 27, 2024
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
#650: Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
December 23, 2024
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
December 20, 2024
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
#648: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
December 16, 2024
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is
#647: Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
December 13, 2024
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full
#646: How Philips Healthcare Drives Profitability Through Value-based Pricing with Daniel Cho
December 9, 2024
Daniel Cho has over 29 years of experience in the healthcare industry, currently serving as the Senior Director of Global Pricing at Philips Healthcare. With
#645: Blogcast: For B2B, Value Is Incremental Profit
December 6, 2024
This is an Impact Pricing Blog published on October 3, 2024, turned into an audio podcast so you can listen on the go. Read Full
#644: Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with Lisa Thompson
December 2, 2024
Lisa Thompson has corporate experience that spans software/SaaS, industrial manufacturing, life sciences/healthcare, medtech, fintech, and B2B services. Together with clients, she delivers unique, actionable solutions
#643: Blogcast: Pricing New Products: Myth #1
November 29, 2024
This is an Impact Pricing Blog published on September 23, 2024, turned into an audio podcast so you can listen on the go. Read Full
#642: Instant Profits Unveiled: A CEO’s Guide to Fearless Pricing Strategies with Mark Stiving and Rebecca Kalogeris
November 25, 2024
Every decision can make or break profitability, and pricing remains one of the most powerful yet underutilized levers. There is fear that often holds companies
