#718: Blogcast: When Pricing Becomes Sleazy Manipulation
August 22, 2025
This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
Pricing AI: Are You Selling a Platform or a Solution?
August 18, 2025
Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions
#717: How Many Agents Should Pricing Software Have? with Steven Forth
August 18, 2025
Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing’s most frequent guest. He’s currently developing ValueIQ, a set of agents
#716: Blogcast: The Secret Link Between Market Segments and the “Will I” Decision
August 15, 2025
This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go. Read Full
Pricing AI: Do Costs Finally Matter in Pricing?
August 11, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers trade money for value. They don’t care what it takes
#715: How to Turn Vendors Into Paying Customers (And Other Pricing Secrets) with Ashish Gupta
August 11, 2025
Ashish Gupta, founder and CEO of ScaleUp Exec, brings a unique perspective to pricing from his experience building and selling multiple companies across technology, e-commerce,
#714: Blogcast: Why Pricing AI Is So Hard
August 8, 2025
This is an Impact Pricing Blog published on June 9, 2025, turned into an audio podcast so you can listen on the go. Read Full
Pricing AI: Buyers Buy Inherent and Relative Value
August 4, 2025
You can listen to the full audio version of this blog we call — Blogcast. One of the most important lessons in pricing is this: Buyers
#713: How AI Is Breaking Traditional Per-User Pricing Models with Craig Wilson
August 4, 2025
Craig Wilson, Director of Pricing and Packaging at Moody’s Analytics, brings extensive experience from major financial services companies including S&P and Experian. Starting his career
#712: Blogcast: Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
August 1, 2025
This is an Impact Pricing Blog published on June 2, 2025, turned into an audio podcast so you can listen on the go. Read Full
