#378: Blogcast: What Selling Value Means
December 16, 2022
This is an Impact Pricing Blog published on November 9, 2022, turned into an audio podcast so you can listen on the go. Read Full
Tag: pricing strategy
#377: What Is Product-Led Growth? The Whats, Hows, and Whys with Kyle Poyar
December 12, 2022
Kyle Poyar is a product-led growth expert who worked for Simon-Kucher & Partners for six years where he was a consultant, senior consultant and manager,
373: Blogcast #84: A Fabulous New Behavioral Economics Trick
December 9, 2022
This is an Impact Pricing Blog published on November 2, 2022, turned into an audio podcast so you can listen on the go. Read Full
372: Black Friday and Price Elasticity
December 7, 2022
You may know that I am NOT a fan of price elasticity for companies. We just experienced Black Friday, which provides a wonderful example of
371: Pricing Table Topics #86: Jack of Clubs: Price Is Not Driving the ‘Will I’ Decision
December 7, 2022
This one is the Jack of Clubs from the Selling Value card deck. It’s true, price doesn’t drive the ‘will I’ decision. When people are
E-commerce Pricing That Drives Your Sales Through the Roof with Ankur Barot
December 5, 2022
Ankur Barot started his career in engineering and soon transitioned to business. Currently, he is an e-commerce expert and is working as the manager of
Blogcast #83: More Lessons from Netflix
December 2, 2022
This is an Impact Pricing Blog published on October 26, 2022, turned into an audio podcast so you can listen on the go. Read Full
Pricing Table Topics #85: Jack of Hearts: ‘Will I’ Decision Needs Different Information than ‘Which One’ Decision
November 30, 2022
This is the Jack of Hearts from the Selling Value card deck. It’s true, buyers making the ‘will I’ decision do need different information than
#CLASSIC Value-based Pricing: How to Get Started and How to Succeed with Stephan Liozu
November 28, 2022
Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management. He helps
Blogcast #82: Value and Price for a Few Customers
November 25, 2022
This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go. Read Full
