
AI Can’t Own Pricing
You can listen to the full audio version of this blog we call — Blogcast. There is a fantasy running around the business world that AI

You can listen to the full audio version of this blog we call — Blogcast. There is a fantasy running around the business world that AI

This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full

Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He

You can listen to the full audio version of this blog we call — Blogcast. Buyers do not care how many tasks your AI performs or

This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full

Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward

This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full

Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence.

This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go. Read Full

Pricing AI is hard because no single metric captures how value is created and how costs behave. A per-user fee feels simple but ignores automation.