The Role of Finance in Pricing
March 17, 2021
CFOs should be ideal people to drive pricing, but they usually aren’t. They are awesome because they care about margin. They build forward looking revenue
Tag: pricing skills
Pricing for Customer Lifetime Value
January 20, 2021
Customer lifetime value refers to how much value (or revenue) we could earn from a customer over the duration of their time with us as
How to Find Your Perfect Price
June 24, 2020
Many people I talk with are under the impression if they only knew the right price, they would be doing so much better than they
EP37: Vignesh Thiyagarajan – Becoming a Pricing Champion
September 30, 2019
Vignesh Thiyagarajan has been a strategy and pricing manager at Sears Holding Corporation. And is now doing the same for a large German
Why Are People Laughing At Apple?
June 21, 2019
Analyzing the $999 Apple Monitor Stand I confess. I don’t watch the Apple announcements. However, one of my readers and frequent commenters, Jim Schibler, sent
Q&A: Does a Pricing Person Need to Be Technical?
March 29, 2019
Question: Hi Mark, in the high technology industry like semiconductors and electronics, I find it odd that pricing professionals the companies invested in or nurture
Q&A: How should we organize our pricing team?
March 23, 2019
Question: The top question could be what is the best pricing model? Centralized, or central led, or decentralized? What are the pros and cons? What
Career Question from a Pricing Analyst
February 28, 2019
Question: Hi Mark, I am very interested in your field. I’m currently in charge of pricing and analysis. I’m facing a challenge in making my
