Tag: pricing skills

Costs don’t drive pricing. Willingness to pay drives pricing. Fixed costs never matter to pricing. Variable costs barely matter to pricing. These are truths. However, costs

From a podcast listener:  Mark, hello. I just recently started listening to a couple of your podcasts and enjoy hearing various commentaries on the world

I just got an email from Starbucks Rewards with the headline, “Some of your Stars are expiring.” My first reaction was to figure out when

For any company, an advantage is a distinctive competency: something you’re great at, and your competition isn’t. It gives you a unique position in the

To start with, I strongly believe finance should NOT set prices. Now don’t get me wrong – finance cares a great deal about pricing, because

The pricing traditions of software and hardware companies have been set for sometime. The main pricing-related difference between hardware and software is the incremental cost

The most common order in which a company prices goes something like this: come up with a brilliant product idea, create the product, then put