Do You Need a New Pricing Metric?
November 23, 2023
You can listen to the full audio version of this blog we call — Blogcast. The first indication that you need a new pricing metric
Tag: pricing skills
Software Shrinkflation
November 9, 2023
You can listen to the full audio version of this blog we call — Blogcast. Shrinkflation is commonly found in grocery stores. Instead of raising
Lessons from Amazon’s Nessie
October 12, 2023
You can listen to the full audio version of this blog we call — Blogcast. “Amazon Used Secret ‘Project Nessie’ Algorithm to Raise Prices,” blares
Defining Value-based Pricing
August 25, 2023
You can listen to the full audio version of this blog we call — Blogcast. Two weeks ago, I published a blog titled “Defining Value.”
Pros and Cons of Price Variance
August 17, 2023
You can listen to the full audio version of this blog we call — Blogcast. One of my favorite pricing tools is a scatter plot.
Which Business Do You Want?
August 3, 2023
You can listen to the full audio version of this blog we call — Blogcast. Quartz had an article on Unilever’s sales of ice cream.
It’s Too Expensive!
July 13, 2023
One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they
Value-Based Pricing is an Attitude
June 8, 2023
It is humorous when some companies say they use Value Based Pricing. Usually, these are the ones that recently stopped using cost-plus pricing, so they
Quick and Dirty Pricing Research
May 25, 2023
My go-to pricing research method for learning how much buyers are willing to pay is Van Westendorp’s Price Sensitivity Meter. (There is a plethora of
What if They Find Out?
May 18, 2023
The question that comes up EVERY time I teach price segmentation: “What if one customer finds out another got a better price?” Think about how you
