Tag: pricing foundations

I’ve always wondered why many prices end in 99 cents.  This curiosity was so intense, it led me to complete an entire doctoral thesis about

Price segmentation is the act of selling the same product to different people at different prices. For example, two people sitting in coach class on

When I read Chris Anderson’s book “Free: The Future of a Radical Price,” I found it insightful and thought-provoking. His basic premise stems from a

Price segmentation is an incredibly powerful way to capture more value from differing levels of willingness to pay among your customers. Today, we’re going to

Today we’ll explore a fun example of price segmentation: coupons. Let’s look at their usage through the lens of our price segmentation glasses. Remember, price

Value Based pricing is the pricing technique most highly recommended by consultants and academics. The concept is simple: set a price so you capture what

The second most powerful tool you have available when it comes to pricing is price segmentation.  Every company – big or small – must be

Many pricing people are brilliant and love numbers more than most. When we figure something out, we are usually right. Yet, too often the rest