Pricing Consultant vs. Pricing Advisor – What’s the Difference?
February 5, 2021
Often people ask if I offer consulting services. I hate that question because I have to honestly answer no, but then explain I offer advisory
Tag: pricing foundations
How Pricing Affects Gross Margin, and Vice Versa
February 4, 2021
What is the difference between a 75% gross margin, and 50% gross margin? That’s easy, 25%. So, you might be tempted to jump to the
Flat Rates vs. Hourly Rates: Which One Should You Use?
January 27, 2021
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself
Variable Costs: Do They Matter in Pricing?
January 13, 2021
What exactly is the role of variable costs when it comes to pricing? This might already be obvious from the post “Fixed Costs Matter to
Fixed Costs Matter to Your Business – NOT Your Pricing
December 30, 2020
It’s true. Your fixed costs matter sometimes, but they are not relevant to your pricing decisions. Your prices should be determined by your customer’s willingness
Good, Better, Best Pricing
November 4, 2020
Good, better, best is a pricing technique every business should consider. It is a subset of versioning that leverages the psychological workings behind how your
An Innovative Pricing Approach
October 28, 2020
A friend of mine sent me this: I wanted to share a strange pricing mechanism that I encountered in the wild. My uncle recently shared
Bigger Game, Higher Price? Pricing Fairness in Major Sports
October 21, 2020
Let’s take a stroll back in history. A New York Times article from 2010 detailed the changing pricing strategy by some major league baseball teams;
Should You Use Round Prices?
October 14, 2020
In our previous post, we discussed when you ought to end your prices with 99 cents. Today, let’s look at when you would use a
99 Cents, Should Your Prices End In It?
October 7, 2020
I’ve always wondered why many prices end in 99 cents. This curiosity was so intense, it led me to complete an entire doctoral thesis about
