Tag: pricing foundations

The Art of Pricing

Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand

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The Cost of Win Keep Grow

Bessemer Ventures has a mini pricing course that I’ve been taking. (Yes, I still study pricing and different perspectives.) In lesson 5 they have a chart

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The Value of a TV Channel

The Value of a TV Channel

I just read an article titled, “How Amazon and McDonald’s Use Bundling to Sell More of Everything.”  Since I spend a lot of time thinking

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