Tag: pricing foundations

Impact Pricing - Fear Stymies Your Growth

Fear Stymies Your Growth

You hold the most powerful, the most profitable business lever in your hand, and you’re afraid to use it.  Raising Prices. Sure, you may have

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Impact Pricing - Who Should Own Pricing?

Who Should Own Pricing?

This is undoubtedly the most common question I get when talking with groups about pricing.  And you’ll hate my answer:  It depends.   But let’s dive

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Impact Pricing - It’s Too Expensive!

It’s Too Expensive!

One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they

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The Art of Pricing

Ask pricing experts whether pricing is an art or a science and every one will respond with “both.” The science side is easy to understand

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