Willingness to Pay vs Price Sensitivity
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
We pricing people often use the phrase Willingness to Pay. The profit maximizing price for any customer is to charge what they are willing to pay. We
Humans are interesting creatures. We can understand and implement concepts of such complexity – and yet, we are allured by simple things. When it comes
Question: Hi Mark, How do you measure customer’s willingness to pay when data is unavailable or sparse? – J Answer: Hi J, By saying “data
Question: What are the key success factors associated with price pack and channel strategy? How would you measure its success? K. Answer: OMG! I love
Samuel Saavedra is a pricing professional and commercial deal architect with strong supplementary skills in contract negotiations, contract management, program management, bid management, and proposal response. His
http: Today, we have no guests. It’s just going to be Mark talking about the far better things ahead with Impact Pricing. Listen
Stacy Sifleet is a consultant whose expertise includes pricing strategy, business process improvement, change management, inventory, S&OP, advanced problem solving, strategic planning and procurement. In
Question: Do you have any examples of Data Visualization for Pricing Strategy purposes. Let’s say Price vs. Volume curves or Price vs. Competitor prices, do
Question: I think something that would be very beneficial is the process of segmenting customers from a blank framework. I am currently going through this
AAAACHH! Twice this week I ran into the same situation. Two different companies are creating subscription products and are trying to figure out how to