#656: Blogcast: You Influence Your Customers’ Willingness to Pay
January 17, 2025
This is an Impact Pricing Blog published on November 11, 2024, turned into an audio podcast so you can listen on the go. Read Full
Tag: ask a pricing expert
#655: The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
January 13, 2025
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and
#654: Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
January 10, 2025
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
#653: Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
January 6, 2025
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance,
#652: Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
December 30, 2024
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models,
#651: Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
December 27, 2024
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
#650: Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
December 23, 2024
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
December 20, 2024
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
#648: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
December 16, 2024
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is
#647: Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
December 13, 2024
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full
