The Case for Token-Based Pricing
June 15, 2026
I’ve spent decades arguing against cost-plus pricing, and token-based pricing is simply cost-plus. So when I say token-based pricing makes sense right now, I want
Tag: ai pricing
Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
February 9, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. If you spend enough time talking about pricing AI, someone
AI Didn’t Kill Per-User Pricing. It Exposed It.
January 12, 2026
You can listen to the full audio version of this blog we call — Blogcast. AI did not break per-user pricing. It revealed that per-user pricing
Pricing AI: Three Levels of Value Visibility
December 15, 2025
You can listen to the full audio version of this blog we call — Blogcast. AI vendors love to talk about data, but most of that
AI Can’t Own Pricing
December 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. There is a fantasy running around the business world that AI
Pricing AI: Outcome-Based Pricing – The Holy Grail for AI
December 1, 2025
You can listen to the full audio version of this blog we call — Blogcast. Buyers do not care how many tasks your AI performs or
Designing Hybrid and Evolving Pricing Models for AI
November 10, 2025
Pricing AI is hard because no single metric captures how value is created and how costs behave. A per-user fee feels simple but ignores automation.
Pricing AI: The COMPASS Spectrum of Pricing Metrics
October 6, 2025
You can listen to the full audio version of this blog we call — Blogcast. With SaaS, per-seat pricing was simple, predictable, and familiar to buyers.
Pricing AI: Pricing Metrics
September 22, 2025
You can listen to the full audio version of this blog we call — Blogcast. A pricing metric is really the intersection of two perspectives: how
Pricing AI: The Value of Packaging
September 8, 2025
You can listen to the full audio version of this blog we call — Blogcast. I got so excited last week to dive into how to
