Price AI Like an Insurance Company
October 26, 2026
CFOs hate losing money on a customer. When the usage report shows an account costing more in compute than it pays, the reaction comes fast:
Tag: ai pricing
Your Best Customers Are Costing You Money
October 19, 2026
In hardware, your biggest customer is your best customer. A fleet manager who buys 200 trucks generates 200 times the margin of someone who buys
Why Pricing Models Exist
September 28, 2026
Steven Forth published a this week on his Substack, Pricing Innovation, titled With Generative AI, Why Have a Pricing Model at All? The central question
Pricing AI Is Hard, Part 2: The Value Problem
September 21, 2026
Part 1 covered the cost problem. AI products have real marginal costs, but most companies price them with pure SaaS instincts built for a world
Pricing AI Is Hard Part 1: SaaS Could Afford to Be Wrong. AI Can’t.
September 14, 2026
SaaS companies could afford to be wrong about value. With near-zero marginal costs, even a badly chosen pricing metric left the business profitable. You left
Credits Are a Confession
August 24, 2026
Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you
Wall Street Is Sending Software Companies a Message About AI Pricing
August 17, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. An August 6th Investor’s Business Daily article titled Software Stocks
The Case for Token-Based Pricing
June 15, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. I’ve spent decades arguing against cost-plus pricing, and token-based pricing
Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
February 9, 2026
You can listen to the full audio version of this blog we call — Buyer Insight. If you spend enough time talking about pricing AI, someone
AI Didn’t Kill Per-User Pricing. It Exposed It.
January 12, 2026
You can listen to the full audio version of this blog we call — Blogcast. AI did not break per-user pricing. It revealed that per-user pricing
