Packaging AI: Structuring Features and Placing AI in Offers September 1, 2025 You can listen to the full audio version of this blog we call — Blogcast. The value architecture has three layers: foundational problems, problem scope, and Read More
Pricing AI: Market Segmentation Matters August 25, 2025 You can listen to the full audio version of this blog we call — Blogcast. Pricing begins with understanding why buyers choose to make a purchase Read More
Pricing AI: Are You Selling a Platform or a Solution? August 18, 2025 Mark, Why Does This Distinction Matter? In AI, whether you are selling a platform or a solution is one of the most important strategic decisions Read More