Blogcast #2: When You Should Use Cost-Plus Pricing
May 7, 2021
Many companies use cost-plus pricing. In fact, I’d say nearly all hardware companies, and service companies with fixed costs, use cost-plus pricing in some way.
Tag: Accelerate Your Subscription Business
Memecast #5: Subscription is a Business Model
May 5, 2021
Is subscription a business model or payment model? Probably the easiest example to think through is Porsche. Yes, you can subscribe to a Porsche. But
Ep119: Pricing Roles from a Recruiter’s Perspective with Jon Jennings
May 3, 2021
Jon Jennings is the Founder and Managing Partner of Jennings Executive Search, LLC. He began his career with a boutique recruiting firm, building relationships with
Blogcast #1: Three Lessons from a P&G Price Increase
April 30, 2021
On April 20, 2021, the Wall Street Journal published an article titled Procter & Gamble Will Raise Prices in September. Here are the first three
Memecast #4: Value Metric
April 28, 2021
Pricing metrics really should be correlated with your customer’s value metrics. First off, what’s a pricing metric? A pricing metric is what you charge for.
Ep118: The Power of Conjoint Analysis with Matt Johnston
April 26, 2021
Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation
Memecast #3: Customers’ Decisions
April 22, 2021
Understanding your customers’ decisions is fundamental to value-based pricing, especially in subscriptions. When we think about our customers’ decisions, especially in subscriptions, we want to
Ep117: Pricing Systems Explained Simply with Lindsay Duran
April 19, 2021
Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and
Memecast #2: Win, Keep, Grow
April 14, 2021
The secrets to a successful subscription really are to win, keep, and grow. Traditional companies meaning those that are typically transaction-oriented, know about winning. And
Ep116: Value-Based Pricing: Valuing and Monetizing Products and Services with Jon Manning
April 12, 2021
Jon Manning is the Head of Pricing / Chief Economist at MYOB and Author of “Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services”. His career
