Memecast #24: Business is NOT a Zero-Sum Game
September 15, 2021
First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it
Tag: Accelerate Your Subscription Business
Ep138: Benchmarking Competitors’ Prices: Is It Worth the Effort with Monica Sinha
September 13, 2021
Monica Sinha is a Price Benchmarking Lead and Senior Manager at Capgemini. She has over 15 years of experience in the Finance sector which includes
Blogcast #20: Disney Understands Value
September 10, 2021
This is an article published on August 6, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #23: Create Real Value with Differentiation
September 8, 2021
When we think about how our buyers decide. Oftentimes they’re deciding, am I going to buy your product? Or am I going to buy a
Ep137: Setting Prices Using the World’s Best Buyer Persona with Stormie Andrews
September 6, 2021
Stormie Andrews is the president of Yokel Local. He is a licensed practitioner of Neuro-Linguistic Programming (NLP), an award-winning author, Forbes contributor, HubSpot contributor, recognized
Blogcast #19: I Hate Loss Aversion
September 3, 2021
This is an article published on June 28, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #22: Your Customers’ Decisions
September 1, 2021
It’s true, we expect we need to know how it is that our buyers are making decisions. In particular, how is it that they use
Ep136: The Bigger Picture of Value with Liz Wainger
August 30, 2021
Liz Wainger is a communications strategist, author, serial connector – I help businesses and nonprofits clarify their messaging and purpose. In this episode, Liz shares
Blogcast #18: When Should You Lower Your Price?
August 27, 2021
This is an article published on June 9, 2021, turned into an audio podcast so you can listen on the go. Read Full Article Here:
Memecast #21: Customer Success Creates Value
August 25, 2021
We know that we have to subscription companies have to win customers, keep customers, grow customers. This is really about keeping customers and we should
