Impact Pricing Blog
Written by a Human!
The FTC Wants Disclosure. Sellers Should Want It Too.
Buying a Car You pull into the lot. Before you reach the door, someone has looked at what you drove in on and formed an
Credits Are a Confession
Your pricing metric is not just a billing mechanism. It is a statement of belief about where value lives. When you charge per seat, you
Wall Street Is Sending Software Companies a Message About AI Pricing
An August 6th Investor’s Business Daily article titled Software Stocks Fall As Datadog, HubSpot Earnings Raise Questions Over AI Pricing reported that Datadog stock fell
Buyer-First: The Antidote to Product Myopia
Over the last four weeks I wrote about Product Myopia, the belief that value lives in the product rather than the future it creates. If
How Big an AI Bite Are You Asking Buyers to Take?
Pricing AI is hard. Selling AI is hard. Marketing AI is hard. Most companies blame the technology. The real issue is how much change they
Product Myopia: The Antidote
This is the fourth and final post in a series on Product Myopia. If you missed the first three, I introduced the disease, showed you
