Impact Pricing Blog
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Impact Pricing - Software Shrinkflation

Software Shrinkflation

Shrinkflation is commonly found in grocery stores.  Instead of raising the price of a can of Pringles, they keep the price the same and reduce

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Impact Pricing - System 1 and System 2 Value

System 1 and System 2 Value

Daniel Kahneman, in his book Thinking Fast and Slow, described system 1 and system 2 thinking.  System 1 thinking is fast thinking.  It’s responsive.  It’s

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Impact Pricing - The 5 How’s

The 5 How’s

You’ve probably heard of the 5 why’s.  It’s a technique used to get to the deeper issues.  Here’s an example:  Prospect: “I want to buy

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