Impact Pricing Blog
Written by a Human!
Stopping One of Your Biggest Revenue Leaks: Discounts
There is one pernicious habit that steals revenue and, most importantly, profits from many of today’s leading companies. That is uncontrolled discounting. Part of this
Proven Value
One big aha! moment I had when studying subscriptions was the difference between perceived and real value. To win new customers, you have to communicate
To Discount or Not To Discount
Mr. Shakespeare might have said: To discount or not to discount. That is the question. Given that binary choice, I’m a huge fan of discounting
Who Should Own Pricing?
This is undoubtedly the most common question I get when talking with groups about pricing. And you’ll hate my answer: It depends. But let’s dive
Listen to Your Market, then Think
Buyers trade money for value. This is my first principle of business. If we want to get more money, we have to help buyers perceive
Brilliant Price Move by Amazon Prime
Amazon is semi-copying a recent move by Netflix, but let’s dissect the brilliance. Amazon Prime just announced they will be adding ads to their content.