Impact Pricing Blog
Written by a Human!
Evils of Behavioral Economics
Behavioral Economics, like any power, can be used for good or evil. I recently interviewed Kristen Berman on the Impact Pricing podcast, who provided excellent
Value-Based Pricing – A Simple Definition
Over the years, I’ve had many conversations with other pricing professionals about the definition of value-based pricing (VBP). Although there may not be consensus, I’ve
Value Is Created Twice
As I’ve said hundreds of times: a strong pricing strategy is all about creating, communicating, and capturing value. Another way of looking at this is
Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
You may have seen that Southwest Airlines is about to abandon its no-assigned-seats policy. My guess is you have an emotional reaction to this news.
Stop Pre-Discounting
You can listen to the full audio version of this blog we call — Blogcast. Everybody wants a discount. I certainly do. But most of the
The 5 Ws of Pricing
You can listen to the full audio version of this blog we call — Blogcast. In elementary school, I learned the five Ws (and an H):
