Impact Pricing Blog
Written by a Human!

Impact Pricing - Three Types of B2B Value

Three Types of B2B Value

Buyers trade money for Value.  In B2B, value is measured in incremental profit.  Let me repeat: Value is Incremental Profit to your business customers. Prospects

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Impact Pricing - Growth Comes from Value

Growth Comes from Value

There are only two ways to increase your revenue (and profit): win more customers and grow your current customers so they give you more money. 

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