Impact Pricing Blog
Written by a Human!
Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
I recently disagreed with some colleagues over the words “collusion” and “implicit collusion.” Here are my thoughts. First, collusion is bad. Colluding on price is
Price Segmentation in Action: Why Geography Matters for Your Wallet
Price segmentation is one of the most important and potentially powerful aspects of pricing. It simply means charge different prices for essentially the same thing
The Price is NEVER Right!
Come on down!!! You are the next contestant on the Price is Right! I grew up on this game show. Not that I was any
How Value-Based Selling & Marketing Work Together to Drive Increased Profitability
You can listen to the full audio version of this blog we call — Blogcast. The essence of value-based selling is listening to your customers to
ROI Calculators: Busting Myths and Building Trust in B2B Sales
You can listen to the full audio version of this blog we call — Blogcast. I HATE ROI Calculators (when used incorrectly). However, they certainly have
Simplifying Segmentation for Enhanced Profitability
You can listen to the full audio version of this blog we call — Blogcast. Different buyers are willing to pay different amounts. This is a