Impact Pricing Blog
Written by a Human!

Impact Pricing - Defining Value

Defining Value

Value is ambiguous.  People think they know what they mean when they say it, but it has so many different meanings.  A couple of years

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Impact Pricing - Why Do They Buy?

Why Do They Buy?

Last week I had the pleasure of working with a company whose CEO had been to a pricing bootcamp and asked me to do a

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Impact Pricing - It’s Too Expensive!

It’s Too Expensive!

One reason people don’t buy from us is because they think our product is too expensive. Maybe they are right … for them. Maybe they

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Impact Pricing - New Book Title?

Next Book Title?

Two weeks ago I asked for your help.  Pricing people do much more than pricing, and I want to write a book to describe it. 

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