Impact Pricing Blog
Written by a Human!
Product-Market Fit Is Overrated for Pricing
“Product-market fit” is one of the most popular phrases in startup and product circles. It tells you that someone wants what you’re selling. That’s useful.
When Pricing Becomes Sleazy Manipulation
Let’s be honest. There’s a fine line between pricing smart and pricing sleazy. And most of us working in pricing walk that line regularly, sometimes
The Secret Link Between Market Segments and the “Will I” Decision
Most companies try to segment their markets by surface traits like industry, company size, age group, or geography. And while these can be useful, they
Why Pricing AI Is So Hard
Pricing AI is one of the hottest topics in tech right now and also one of the hardest. The key challenge? Choosing the right pricing
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
I’ve been struggling to understand the difference between the Jobs to Be Done (JTBD) framework and my own approach of thinking in terms of problems
Value Is Not the Same as Willingness to Pay
In pricing conversations, we often treat value and willingness to pay interchangeably. They are closely related, but they are not the same. Every pricing and
