Impact Pricing Blog
Written by a Human!
Shareholder Value Is an Outcome, Not a Strategy
Business school professors love to preach that companies exist to maximize shareholder value. The idea is simple enough: shareholders take the risk, so the company
Pricing AI: The COMPASS Spectrum of Pricing Metrics
With SaaS, per-seat pricing was simple, predictable, and familiar to buyers. It became so common that many equated “SaaS pricing” with “seat-based pricing.” But AI
Nobody Wants to Buy AI
Every day a new vendor pops up promising “AI powered” this or “machine learning” that. Budgets are being carved out, boards are asking about AI
Pricing AI: Pricing Metrics
A pricing metric is really the intersection of two perspectives: how the buyer measures value (their KPIs) and what the seller can and does measure
Why Buyers Really Buy
You’re sitting in a conference room facing a software purchase decision. Two vendors, similar products. Vendor A costs 15% more but has a proven track
Pricing AI: The Value of Packaging
I got so excited last week to dive into how to do AI packaging, the frameworks and structure, that I forgot to help you see
