Impact Pricing Podcast
#785: Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full
#784: Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s
#783: Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full
#782: Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
AI pricing is changing fast—and suddenly, everyone is selling credits. But here’s the uncomfortable question: Are credits actually helping you scale… or quietly pulling you
#781: Buyer Insight: “We Lost on Price” – Truthful and Useless
This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go. Read Full
#780: How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for
