Impact Pricing Podcast
#822: What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra
Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI,
#821: Buyer Insight: Stop Measuring WTP. Start Shaping It.
This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full
#820: Stop Asking AI “What Should I Charge?” with George Boretos
George Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive analytics, and pricing
#819: Buyer Insight: The Business Case Nobody Built
This is an Impact Pricing Blog published on June 1, 2026, turned into an audio podcast so you can listen on the go. Read Full
#818: #LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman’s Pricing Transformation
What happens when a former client returns for a live pricing coaching session? Mark Richman, CEO of Skeleton Key, shares how applying Mark Stiving’s value-selling
#817: Buyer Insight: You Didn’t Lose the Deal. You Lost the Commitment.
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go. Read Full
