Impact Pricing Podcast
#654: Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full
#653: Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance,
#652: Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models,
#651: Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full
#650: Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice
#649: Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full
