Memecast #35: Nobody Cares About Your Features
December 8, 2021
Nobody cares about your features. They only care about what value your features provide them. That happens to be one of my favorite sayings. ‘Nobody
Category: Podcast
Ep150: How to Define an Effective Product Differentiation Strategy That Gives Your Pricing Leverage with Joe Woodard
December 6, 2021
Joe Woodard’s vision is to “transform small businesses through small business advisors.” And in the service of that vision, he and his team educate, coach,
Blogcast #31: Pricing SaaS On Top of AWS
December 3, 2021
This is an Impact Pricing Blog published on October 20, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #34: There’s No Such Thing as a Commodity
December 1, 2021
I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they’re lazy. It makes me
Ep149: Value over Sales: What Defines a True Sales Professional with Mark Cox
November 29, 2021
Mark Cox has been fortunate enough to have sold, structured, and negotiated some of the largest single-sale transactions in North America (including a billion-dollar transaction
Blogcast #30: Why AWS Can Sell Credits
November 26, 2021
This is an Impact Pricing Blog published on October 13, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #33: Create Real Value
November 24, 2021
Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we
Ep148: How to Design an Effective Sales Compensation Plan that Motivates People and Boosts Sales with Jennifer Kerr
November 22, 2021
Jennifer Kerr is a results-driven professional with a proven track record of delivering top and bottom-line profitability. She is a strategic thinker with the ability
Blogcast #29: Don’t Sell “Credits”
November 19, 2021
This is an Impact Pricing Blog published on October 6, 2021, turned into an audio podcast so you can listen on the go. Read Full
Memecast #32: Don’t Compete on Price, Compete on Value
November 17, 2021
Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when
