Category: Memecast

Buyers by perceived value, but perceived value is easiest to come about. If we build products that are better than our competitors, and then we

Simon Kucher & Partners did a study that found that a huge percentage of people thought that they were in a price war. But when

I don’t really want you to just sit around and think about lifetime value. What I want you to do is think about lifetime value

It seems obvious to me that we want to find the buyers that value our products the most and then sell to them.  But once

To be a pricing leader, you must be a value-based business.  Welcome to the Impact Pricing Memecast, where I take one of our daily memes

The best pricing metrics are highly correlated with users value metrics.  A pricing metric is what do we charge for McDonald’s charges for hamburgers? That’s

There’s really only two basic types of value that customers can get. And that’s real value and perceived value. Real value is after they’ve bought

Pricing really encompasses almost every department inside your company, because when you think about it, pricing is how do we capture that? And so now

It may be true that they’re going to get the value. It may not be true that they’re going to get the value, but they

First, a zero-sum game essentially means the size of the pie is fixed. If we have a pie there and you get to cut it