Category: Memecast

Today’s meme: Pricing has the power to make your customers love you, hate you, or anything in between. As far as loving you is concerned,

Real value comes from real differentiation. Real value is turned into perceived value through marketing.  When we’re up against competition, which most of the time

Costs don’t drive pricing, willingness to pay drives prices.  I remember 1989. Yes. I’m that old? I was selling automatic test equipment to the semiconductor

Every single customer touch point customers are evaluating us. They’re saying that was a good experience. That was a bad experience. If we mess up

Yes, pricing is really hard. I personally find it frustrating when I look at companies, doesn’t matter the size of the company where they’re focused

I’ve spoken with lots of CEOs who believe that they should get higher margins and they want higher margins. And, by the way, doesn’t everybody

Gross margin never matters to pricing. Occasionally, contribution margin does. This might feel like accounting to you.  Gross margin, contribution margin…. but you’ve probably heard

Do I really have to tell you how pricing is for?  I hope not, but let’s talk about powerful pricing. It is incredibly powerful.  You

Nobody cares about your features. They only care about what value your features provide them.  That happens to be one of my favorite sayings. ‘Nobody

I hate the word commodity. When I see product managers or marketers or salespeople using it, it makes me think they’re lazy. It makes me