Why We Love Subscriptions (As Buyers)
August 28, 2019
We all subscribe to something today. We subscribe to cell phones, TV or video services, music services, news outlets, gym memberships, and that’s before we
Category: Blog
Q&A: Pricing an Online Course
August 23, 2019
Question: A few days ago a friend asked me for some pricing advise for his company. He has an online teaching platform so he produces
Why You Must Use Market Segmentation – part 2
August 21, 2019
The previous post on market segmentation focused more on startup companies or launching new products. This one takes a look at market segmentation for mid-sized
Hardware as a Subscription
August 13, 2019
Hi Readers, I received this very insightful email from Ryan Mann. You may want to read it. Afterward, I’ll outline my big takeaways or Aha!
What is Subscription Value Management?
August 9, 2019
I confess I love pricing. I like calling myself a pricing expert, teaching others about pricing (mostly because there are so many aha’s.) and the
Q&A: Should I Offer Features as Options?
August 7, 2019
Question: 1) Let’s say we have a Good Package (P1) and a Better Package (P2). P2 includes P1 plus feature A, B, and C. 2)
Why You Need A Pricing Roadmap
August 2, 2019
Whoever is in charge of pricing at your company should have a pricing roadmap. You’ve probably never even heard of a pricing roadmap, why would
Q&A: Two or Three Choices for Subscription Business?
July 31, 2019
Question: Hello Mark, hope you’re doing well. If you have some time, I’m curious to get your thoughts on the following interesting pricing dilemma. I’m the PM
Why Do Subscription Companies Underemphasize Expansion?
July 26, 2019
Of the three revenue buckets subscription companies need to manage, acquisition, retention, and expansion, expansion is the one most often ignored. Is your company ignoring
Q&A: What Are the Product Team’s Tasks in Pricing?
July 24, 2019
Question: Hi Mark, I just enjoyed reading your article on Pragmatic Marketing about why Product prices a product. I was curious what that really means
