Why Subscriptions are Better Products
July 3, 2019
It seems like every day I find another reason to love subscriptions. While listening to some people from Survey Monkey talk about their pricing and
Category: Blog
Q&A: How to Find Product Value
June 28, 2019
Question: (edited for clarity) Mark Stiving, my experience shows that some companies tend to believe that their own products are the best on the market,
Subscription Growth Calculator
June 26, 2019
The Subscription Growth Calculator We recently released the Subscription Growth Calculator, an excel file to help you determine how to grow your subscription-based business. As
Why Are People Laughing At Apple?
June 21, 2019
Analyzing the $999 Apple Monitor Stand I confess. I don’t watch the Apple announcements. However, one of my readers and frequent commenters, Jim Schibler, sent
Q&A: How to Set List Pricing for SaaS
June 14, 2019
Question: How to set list pricing for SaaS/HaaS when the first payment/signing a deal usually represents less than 10% of a clients lifetime value accounting
How to Grow Your SaaS Company
June 11, 2019
Growing a traditional business isn’t easy, but it is easy to understand. You invest more in marketing and sales to generate more qualified leads and
Q&A: Measuring Price Increases
June 7, 2019
Question: What is the best way to measure the effect of price increase projects? Price development, margin development? High-level reporting or very detailed? How do
Value Table – The Results Column
June 5, 2019
Recall the first four columns of a value table are Problem, Solution, Result, and Value. Previous posts have described the Problem and Solution columns. Today,
Q&A: How to Price Revolutionary Products
May 31, 2019
I’ve got a couple questions for you Mark Stiving, Ph.D. :). Not sure if you previously answered similar ones as these. 1) When pricing brand
Q&A: The Use of Willingness to Pay (WTP) Studies
May 31, 2019
Question: How should Brands use Willingness to Pay Studies (WtP) as a lens to capturing the optimum price for their target shoppers. – Chris Answer:
